Three B2B SaaS pricing models work in India in 2026. Usage-based, India-optimized tiers, and annual contracts are winning over US-first pricing.
ByRenish Mithanisaas
Read the essay24Squad · Holding Group · Est. 2020
Data · 2026
Live startups
05
Shipping today
Operators
09
Founders & team
Sectors
10
Industries covered
Essays
07
On the record
Live startups
13 ventures. One operating system.
Every published venture on the platform — same back-office, design system, and legal structure.
24Square
Real Estate
LivePlatformView startupCorporate office, registered address for all 24Squad startups, and managed co-working space in Palitana, Gujarat.
- Real Estate
- Palitana
FinTax24
Finance
LivePlatformView startupFixed-fee finance and tax help for Indian small businesses. Covers GST, income tax, MSME, FSSAI, and audits.
- Finance
- Palitana
FinWiz24
Finance
LivePlatformView startupIndia-first financial product comparison for credit cards, insurance, loans, and bank accounts — transparent terms, no lead-gen spam.
- Finance
- Palitana
Process
How 24Squad works.
- Find the problemIdentify underserved Indian SMB needs across finance, operations, and growth.
- Build the startupSpin up an operator-led venture with shared back-office infrastructure.
- Scale what worksReinvest revenue, add operators, and compound the portfolio over years.
Operating principles
How we work.
Three operating principles that shape every startup in the 24Squad portfolio.
- 01Principle
Operator-led
Every startup is led by an operator who ships — not a slide deck. We measure success in live products and paying customers.
About 24Squad - 02Principle
Long-term compounding
We build for the next decade, not the next quarter. The holding structure exists so startups compound value over many years.
See the portfolio - 03Principle
India-shaped
Pricing, product, and go-to-market are designed for Indian SMBs, founders, and consumers. Global tools, locally tuned.
Read the essays
Latest essay
B2B SaaS pricing in India — 2026 guide
Portfolio
Our startups.
13 startups across 10 sectors — every operator-led, every brand-colored, every backed by shared back-office infrastructure.
24Square
Real Estate
LivePlatformView startupCorporate office, registered address for all 24Squad startups, and managed co-working space in Palitana, Gujarat.
- Real Estate
- Palitana
FinTax24
Finance
LivePlatformView startupFixed-fee finance and tax help for Indian small businesses. Covers GST, income tax, MSME, FSSAI, and audits.
- Finance
- Palitana
FinWiz24
Finance
LivePlatformView startupIndia-first financial product comparison for credit cards, insurance, loans, and bank accounts — transparent terms, no lead-gen spam.
- Finance
- Palitana
WebGrow24
Digital / Web Design
LivePlatformView startupMarketing websites, web apps, e-commerce stores, and growth marketing for Indian SMBs and founders.
- Digital / Web Design
- Palitana
WebHost24
Tech / Hosting
LiveView startupManaged hosting, VPS, dedicated servers, and edge DNS in Indian data centers. For Indian SMBs and 24Squad startups.
- Tech / Hosting
- Palitana
RozGar24
HR / Recruitment
In buildView startupIndian job site from 24Squad. Employers post jobs. Students get internships. Alerts go to grads.
- HR / Recruitment
- Palitana
24Mail
Tech / Productivity
PlannedView startupEmail in India. No ads. No US. Simple and fast.
- Tech / Productivity
- Palitana
GrowMatic24
Marketing
PlannedView startupAI creates social posts, schedules them, and shows analytics for Indian businesses.
- Marketing
- Palitana
LocalGrow24
Marketing
PlannedView startupWe handle Google Business Profile, JustDial, IndiaMART and more for local businesses.
- Marketing
- Palitana
NanoTask24
Productivity
PlannedView startupWe use AI to manage tasks. Natural language capture. Auto-decomposition. AI execution.
- Productivity
- Palitana
SEOFixer
Marketing
PlannedView startupWe audit any page or site and tell you exactly what to fix. Not just a score.
- Marketing
- Palitana
SkilUp24
Education
PlannedView startupShort, stackable courses for fresh graduates and working professionals. Built around NEP 2020 outcomes.
- Education
- Palitana
YatraNiwas
Hospitality
PlannedView startupBooking and pay for pilgrim stays and guest houses in India.
- Hospitality
- Palitana
Operators
Founders.
The operators behind the 24Squad holding group.
Renish founded 24Squad in 2020 in Palitana, Gujarat, to help Indian firms grow, and today the group runs 13 startups in money, property, and sales work, sharing back-office systems so each team can focus on their customers and day work.
Full profileExpertise
- Startup coaching
- Business consulting
- Digital marketing strategy
- Financial planning
- GST and tax compliance
Field notes
Latest essays.
Operator essays on building Indian SaaS, fundraising in the current cycle, and the regulatory landscape we navigate every week.
Indian tech startups in 2026 — 10 to watch
Ten Indian tech startups to watch in 2026. Spans AI infrastructure, vertical SaaS, fintech, and deep tech. Some have crossed product-market fit.
Product-led growth for Indian SaaS
Product-led growth is gaining traction in Indian SaaS. Self-serve trials, freemium tiers, and viral loops are how modern teams drive acquisition.
India SaaS in 2026 — what changed, what didn't
India SaaS in 2026 is consolidating around three GTM motions. Global horizontal, India-first vertical, and AI-shaped products. Capital is back.
GST registration in India — 2026 guide
GST registration in India in 2026 is faster than the legacy reputation suggests. This guide covers e-invoicing rules, turnover thresholds, and the documents you need.
Get in touch
Talk to us directly.
Partnership, press, and media inquiries — we route every note to the right person within 2 business days.
FAQ
Frequently asked questions
Everything you need to know about 24Squad.
5 frequently asked questions below.
What is 24Squad?
24Squad is a holding group that turns ideas into Indian enterprises. We build, operate, and scale startups across finance, real estate, marketing, education, hospitality, and technology sectors.
How does 24Squad work?
We identify problems worth solving and build operator-led startups to address them. Each startup is led by an operator who ships — not a slide deck. We measure success in live products and paying customers.
How can I collaborate with 24Squad?
For partnership, investment, or collaboration inquiries, send a note through our contact form and we will route it to the right person. You can also reach us directly at [email protected].
What kinds of startups does 24Squad build?
We build startups across India-shaped opportunities including fintech, B2B SaaS, consumer services, and deep tech. Our portfolio spans multiple sectors including finance, real estate, marketing, education, and hospitality.
Where is 24Squad based?
24Squad is headquartered in Palitana, Gujarat, India. We operate ventures that serve Indian SMBs, founders, and consumers with globally-competitive products.
Get in touch
Still have questions?
Send us a note and we will get back to you within 2 business days.